Privacy Policy
Cold Front Media LLC ("we," "us," or "our") is committed to protecting the privacy of visitors to our website located at coldfrontmedia.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, submit an inquiry through our contact form, or subscribe to our newsletter.
Please read this Privacy Policy carefully. By using the Site, you consent to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please discontinue use of the Site immediately.
This Privacy Policy should be read in conjunction with our Website Terms of Service, which is incorporated herein by reference.
1. Information We Collect
1.1 Information You Provide Directly
We collect information that you voluntarily provide to us when you interact with the Site, including:
Contact Form Submissions:
- Full name
- Email address
- Phone number (if provided)
- Company or business name (if provided)
- The content of your message or inquiry
Newsletter Signup:
- Email address
- First name (if provided)
- Business name (if provided)
- Your consent to receive marketing communications from Cold Front Media
1.2 Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, pixels, and similar tracking technologies, including:
- IP address and approximate geographic location
- Browser type and version
- Operating system and device type
- Pages visited and time spent on each page
- Referring website or source
- Links clicked within the Site
- Date and time of your visit
- Other diagnostic and usage data
1.3 Information Collected Through Tracking Technologies
We use the following tracking technologies on the Site:
Google Analytics: We use Google Analytics, a web analytics service provided by Google LLC, to analyze how visitors use the Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to our Site. We use this information to improve our Site and services. Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other personally identifying information. Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and Google's Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
Meta Pixel (Facebook Pixel): We use the Meta Pixel, a tracking technology provided by Meta Platforms, Inc., on our Site. The Meta Pixel allows us to measure the effectiveness of our advertising by understanding actions people take on our Site. The Meta Pixel may collect information including pages visited, actions taken, and device and browser information. This data is used to optimize our advertising campaigns and to deliver relevant advertising to potential clients. You can opt out of Meta's use of your data for advertising purposes by visiting your Facebook Ad Preferences at facebook.com/ads/preferences or by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info.
Cookies: The Site uses cookies — small text files placed on your device — to enhance your browsing experience, analyze site traffic, and support our advertising tools. We use the following types of cookies:
- Essential Cookies: Required for the Site to function properly. These cannot be disabled.
- Analytics Cookies: Used by Google Analytics to collect information about how you use the Site.
- Marketing Cookies: Used by the Meta Pixel to track conversions and deliver relevant advertising.
You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site. For more information on managing cookies, visit allaboutcookies.org.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 To Respond to Inquiries
- To respond to contact form submissions and answer your questions
- To follow up on service inquiries and provide information about Cold Front Media
- To schedule consultations or meetings
2.2 To Send the Cold Front Media Newsletter
- To deliver our newsletter to subscribers who have opted in
- To send marketing communications about our services, industry insights, and agency updates
- To personalize newsletter content based on your interests or business type
- To manage your newsletter subscription preferences
2.3 To Improve the Site & Our Services
- To analyze how visitors use the Site and identify areas for improvement
- To monitor and analyze traffic patterns and user behavior
- To troubleshoot technical issues and maintain the security of the Site
- To conduct research and analysis to improve our marketing services
2.4 To Support Our Advertising
- To measure the performance of our advertising campaigns on Google and Meta
- To build and refine audience targeting for our own promotional advertising
- To optimize our marketing spend and campaign strategies
2.5 To Comply With Legal Obligations
- To comply with applicable laws, regulations, and legal processes
- To enforce our Terms of Service and other agreements
- To protect the rights, property, and safety of Cold Front Media and others
3. Legal Basis for Processing
We process your personal information on the following legal bases:
- Consent: Where you have given us explicit consent to process your information, such as subscribing to our newsletter or submitting a contact form
- Legitimate Interests: Where processing is necessary for our legitimate business interests, such as analyzing Site usage and improving our services, provided those interests are not overridden by your rights
- Legal Obligation: Where processing is necessary to comply with a legal obligation
- Contract: Where processing is necessary to take steps at your request prior to entering into a contract for our services
4. How We Share Your Information
Cold Front Media does not sell, rent, or trade your personal information to third parties for their own marketing purposes. We may share your information in the following limited circumstances:
4.1 Service Providers
We may share your information with trusted third-party service providers who assist us in operating the Site and delivering our services, including:
- Mailchimp (newsletter management and delivery) — Mailchimp's privacy policy is available at mailchimp.com/legal/privacy
- Google LLC (Google Analytics, Google Ads) — Google's privacy policy is available at policies.google.com/privacy
- Meta Platforms, Inc. (Meta Pixel, Facebook Ads) — Meta's privacy policy is available at facebook.com/privacy/policy
- Website hosting and infrastructure providers
These service providers are contractually obligated to use your information only as necessary to provide services to us and are prohibited from using your information for their own purposes.
4.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process, including a subpoena, court order, or government request. We may also disclose information where we believe disclosure is necessary to protect the rights, property, or safety of Cold Front Media, our clients, or others.
4.3 Business Transfers
In the event that Cold Front Media is involved in a merger, acquisition, asset sale, or other business transaction, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
4.4 With Your Consent
We may share your information with third parties when you have given us your explicit consent to do so.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to respond to inquiries, maintain newsletter subscriptions, comply with legal obligations, and resolve disputes.
- Contact form submissions: Retained for up to 2 years from the date of submission, or until no longer needed for business purposes
- Newsletter subscriber data: Retained for as long as your subscription is active, plus 1 year following unsubscription
- Analytics data: Retained in accordance with Google Analytics' default retention settings (up to 26 months)
- Meta Pixel data: Retained in accordance with Meta's data retention policies
When personal information is no longer needed, we will securely delete or anonymize it in accordance with applicable law.
6. Your Rights & Choices
6.1 Newsletter Unsubscribe
You may unsubscribe from our newsletter at any time by clicking the unsubscribe link included in every newsletter email, or by emailing us at hello@coldfrontmedia.com with the subject line "Unsubscribe." We will process your request promptly and within 10 business days at most. Please note that even after unsubscribing from marketing communications, we may still contact you regarding a prior inquiry or for transactional purposes.
6.2 Access & Correction
You have the right to request access to the personal information we hold about you and to request correction of any inaccurate or incomplete information. To make such a request, please contact us at hello@coldfrontmedia.com.
6.3 Deletion
You may request that we delete your personal information by contacting us at hello@coldfrontmedia.com. We will honor deletion requests to the extent required by applicable law. Please note that certain information may need to be retained for legal, accounting, or security purposes.
6.4 Cookie Opt-Out
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies or to alert you when cookies are being sent. You can also opt out of Google Analytics using the browser add-on at tools.google.com/dlpage/gaoptout, and opt out of Meta's advertising tracking through your Facebook Ad Preferences at facebook.com/ads/preferences.
6.5 California Residents — CCPA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- The right to know what personal information we collect, use, disclose, and sell
- The right to request deletion of your personal information
- The right to opt out of the sale of your personal information — Cold Front Media does not sell personal information
- The right to non-discrimination for exercising your CCPA rights
To exercise your CCPA rights, please contact us at hello@coldfrontmedia.com. We will respond to verifiable consumer requests within 45 days.
6.6 European Visitors — GDPR Rights
If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure (right to be forgotten)
- Right to restriction of processing
- Right to data portability
- Right to object to processing based on legitimate interests
- Right to withdraw consent at any time where processing is based on consent
To exercise your GDPR rights, please contact us at hello@coldfrontmedia.com. We will respond to requests within 30 days.
7. Data Security
Cold Front Media implements reasonable technical and organizational measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include secure email communications, restricted access to personal data, and the use of reputable third-party service providers with their own security protocols.
However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at hello@coldfrontmedia.com.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.
8. Children's Privacy
The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we may have collected information from a child under 18, please contact us at hello@coldfrontmedia.com.
9. Third-Party Links
The Site may contain links to third-party websites, including social media platforms, industry resources, and partner sites. This Privacy Policy applies solely to information collected through coldfrontmedia.com. Cold Front Media is not responsible for the privacy practices or content of any third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Social Media
Cold Front Media maintains active profiles on LinkedIn, Facebook, Instagram, X (Twitter), and YouTube. If you interact with us through these platforms, your interactions are subject to the respective platform's privacy policies, not this Privacy Policy. We may collect information from your public social media profiles if you interact with our content or contact us through these channels. Please review the privacy policies of each social media platform for information on how they collect and use your data.
11. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
Your continued use of the Site after any changes to this Privacy Policy constitutes your acceptance of the updated policy. If you do not agree to the updated Privacy Policy, please discontinue use of the Site and unsubscribe from any communications.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Cold Front Media LLC
Easton, Maryland
Email: hello@coldfrontmedia.com
Website: coldfrontmedia.com
For privacy-specific requests, please email hello@coldfrontmedia.com with the subject line "Privacy Request" and include your name, contact information, and a description of your request. We will respond within 30 days.
By using coldfrontmedia.com you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.